How Companies Waste Leads – My Take: The net-net of the story is that companies should better manage and track their leads. The recommendations are to Have a CRM system (Me thinks that is a good idea ;-)) and then to have a formal tracking and nurture program that retains the warm leads. Sales people get caught up on HOT leads and may not facilitate a long term nurture strategy so the company should maintain this. Good ideas. Well written too.
| Marketing expert, Patty Azzarello, shares two basic principals that will keep you from wasting leads. Follow her advice and you will maximize your investment in marketing and close more business. |
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