Here are several excerpts from an article by Cindy Waxer, CRM and VoIP: A Perfect Fit:
Reducing operating costs and boosting customer service are activities that top the to-do lists of today’s best-known businesses. Fortunately, these twin goals can be achieved by pairing VoIP with CRM. In fact, with its promises of slashed costs, increased productivity and enhanced efficiency, VoIP is proving to be a perfect fit for CRM systems.
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