Quick Quotes from Forrester Report CRM study 2007

Sunday, March 18, 2007, 11:51:11 PM
I was just reading the new Forrester report on mid-market CRM solutions. Microsoft Dynamics CRM is just being considered and is already being included in the leader group. It rated very high on strategy and vision. Brad Wilson at Convergence remarked that Gartner had just done a report and ranked Microsoft Dynamics CRM very high (#2) the first time it even included Microsoft Dynamics CRM in its rankings. THis is an amazing jump. It is attributed to a great product that is extremely easy to use but also amazingly powerful. Nice to finally get its due from unbiased critics. Here is a quote from the Forrester Report addressing Dynamics CRM's rapid Rise to the top:

"Microsoft Dynamics CRM is one of the newer products included in our evaluation, but the vendor has made impressive progress building out its solution, which emerged as a Leader for the first time in a Forrester Wave. Microsoft has won more than 7,500 customers since its introduction in late 2003, surpassing much of its competition on this metric. The vendor provides all-around core CRM capabilities in an intuitive, Outlook-style UI and leverages other Microsoft technologies like SharePoint and SQL Server Analysis Services to deliver more advanced capabilities. With many midmarket firms taking a Microsoft-first, .NET-centric approach to applications, Microsoft finds itself on a high percentage of CRM shortlists based on brand alone."

"Microsoft has shotgunned from a middle-of-the-pack offering in Forrester’s 2005 midmarket SFA evaluation to a market leader in the 2007 CRM suites evaluation. In addition to leveraging the strong Microsoft brand name, Dynamics CRM also excels at leveraging a range of Microsoft products to enhance CRM capabilities. Dynamics CRM’s UI is modeled after Microsoft’s popular Outlook email client, meaning a familiar user experience, shorter training time, and higher adoption rates. Dynamics CRM also leverages Microsoft tools like SharePoint and SQL Server Analysis Services to deliver additional value."

The Forrester Wave™: Midmarket CRM Suites, Q1 2007 by Liz Herbert