3 topics of conversation we got from this article:
“Payback usually comes in 2-3 years.” - This is not always the case. It all depends on the client situation. What are the people, products and processes that are in place now and how are they functioning. We have seen clients that are so inneficient that they are saving 3 hours a day in real time per person when they go live with the system. For 100 person team that is 300 hours a day time that comes back to the team for more productive actitivies.
“1 in 3 CRM projects fail.” Why? What are the main reasons? - User Adoption is the main reason. There are many reasons that contribute to this. Poor design, bad product, no management buy in, not enough traiining, difficult to use system to name a few. We recognize each of these and attack them early and often in our implementation methodology. We have a specific user adoption strategy plan for each engagement.
“At the end of the day, you have to drive profitability." How is the CRM solution going to help your team drive profitability? - This all revolves around enabling and amplifying your people with the right software and services. If you amplify your sales and maketing teams and they are more productive accross the board by each person then you are going to produce more with the same resources. That is the definitiion of increased profitability. Give your people the tools they need to go to the next level!
Jon Petrucelli - www.productivegap.com
Friday, March 09, 2007, 9:24:31 AM
March 8, 2007 Business process improvements, customer relationship management and business analytics are high on CIOs' to-do lists this year.
If there is any question that technology initiatives must respond to business needs, it is put to rest by what readers of this magazine say they're focusing on in 2007.
More than a third of those who took our top-projects survey say they are looking to do business process improvement. The next hottest areas, customer relationship management and business analytics, also require collaboration between information technologists and business people. Nowadays, businesses aren't funding anything whose return on investment they can't see.
"The projects we have scheduled for 2007 all answer a particular business need," says Gabrielle Wolfson, chief information officer of Spring Valley, N.Y.-based Par Pharmaceutical. "You're not going to implement technology for the sake of technology."
The unrelenting focus on ROI is leading companies to do more pilot projects and cut the number of risky big-bang initiatives they take on.
The ROI focus is also prompting companies to make better use of the systems they have in place. That's what the new push toward service-oriented architectures is all about. Indeed, while SOA itself doesn't appear on our list of the top 10 projects (it was the 12th-most-common project, cited by 12% of our readers), its principles of making better use of existing infrastructure and leveraging applications already in place are behind several of those that do, including Web services (No. 5 on our list) and enterprise systems planning (No. 9).
A total of 363 readers in I.T. and business management responded to Baseline's survey, which was conducted in January.
Read the full story on Baselinemag.com: Top 10 Technology Projects in '07
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