Friday, January 11, 2008

More on the Brad Wilson Q&A Regarding Dynamics CRM 4.0 Strategy - Good info regarding the vision and direction in here...

CRM Buyer magazine posted this interesting Q&A.  Brad Wilson came on board right before the projected launch of CRM v 2.0 and immediately squashed it from as far as I can tell.  I remember those days and my impression was that this guy better do something big or else we are going to shelve this MS CRM product.  We had been doing a lot of investing and demoing 1.2 at that time and not a lot of selling and transacting.  We were looking forward to the surge that MSFT can put around a new version release to jump start the line of business.  So when he squashed the 2.0 release I immediately jumped on the fence.

Well CRM 3.0 was a huge improvement in the front end and interface into the MS CRM application.  It really was a quantum leap forward from a front end perspective.  On the back end and the admin side there was not too much different. 

Sidebar I always try to tell people 1.2 was not that bad and not all evil.  It was a pretty good application relative to competition like SFDC and Saleslogix and ACT.  But the 3.0 version put a whole new skin on the beast that was VERY appealing and fixed some major limitations like entity creation and SRS reporting etc.  But from a admin and backend it was still VERY much the 1.2 application.

Now with 4.0 they have really enhanced the back end A LOT and added some missing pieces like Multi-National, Multi-Tenant, Data Migrations/Management, Reports Wizard etc.  So it is another quantum leap in about 2 years.  And believe me it is a great product so far.  I have been working on it for more than 6 months and it is AWESOME!  Now the community is getting at it and they are saying the same thing. 

So Great job to Brad Wilson and the Dynamics Team.  A Team is usually a direct reflection of its leadership.  So if that is the case I would have to give a big round of applause and pat on the back to the one Brad Wilson because he has done a fantastic technical, business and people leadership job with the CRM product in my humble opinion. 

Here is the link to the Q&A.  We have more videos and stuff on the blog just search for Brad Wilson.  http://www.crmbuyer.com/rsstory/60933.html

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