More Third Party Analysis of CRM 3.0 - Gartner

Gartner is the largest and most well respected Industry Analyst Firms. They have a large CRM analyst practice and are the thought leader in the space to advise CEOs and CIOs on IT and IW strategy for CRM evaluation etc.

Independent Analyst Firm Evaluates Microsoft Dynamics CRM 3.0
A report published by Gartner, the leading analyst firm in the technology industry, provides the latest evaluation of Microsoft® CRM. The August 2006 report, titled “Status Report on Microsoft Dynamics CRM 3.0,” discusses the product’s first year on the market as well as customer reaction to the solution.

“Gartner believes there’s a growing market for ‘pragmatic CRM,’” said Brian Prentice, research director with Gartner and the author of the report. “This involves deployments, usually in subsidiaries and business units of Global 2000 organizations, along with discrete midsize businesses, in which the goal is to achieve higher user adoption rates for a system that automates one or two straightforward end-to-end sales, marketing and service processes, or a broader set of department-specific processes.”

Wilson said the recognition by CRM Magazine and the Gartner report affirms Microsoft’s strategy for developing and delivering powerful and affordable CRM solutions on a global scale.
“We believe this recognition by CRM Magazine and the Gartner report echoes what we’ve been hearing from our customers and our partners,” Wilson said. “We offer a CRM product that’s easy to use, easy to deploy, and easily configured to meet the unique needs of businesses. The level of worldwide customer demand confirms the power of our vision for Microsoft CRM.”
Microsoft Dynamics CRM 3.0 was received with great acclaim when it was introduced late in 2005, and has since achieved great market success around the world, with more than 7,500 customers and 250,000 users. The company recently announced plans for Microsoft Dynamics CRM Live, a Microsoft-hosted CRM service that offers complete product functionality and a transparent migration path to the Microsoft CRM on-premise and partner-hosted offerings.
An electronic version of the Gartner report is available at http://www.microsoft.com/presspass/itanalyst/default.mspx.

To learn more about Gartner, interested parties can visit http://www.gartner.com.
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